For some, getting your content in front of the right audience can take a lot of time and effort. However, most agents don’t have the time (or energy) to sit down and curate every piece of content to a specific group online. Are you looking for a few simple ways to increase your reach and tap into the right communities? Try out these marketing strategies to boost your business!
A Professional Website
The concept of a website is not a new one for most real estate agents. These online pages can act as a landing page for ads, a way to host conversation, or even a place to make a sale. Although real estate agents usually have some kind of website set up, there is a pretty big difference between a standard website and a professional one. Whether you hire someone to build out a website or you create one through a website building program, there are many important aspects to consider throughout the process. Branding colors, photos, content, and layout are all necessary components of the site. Professional websites are often simple to navigate and pleasing to look at. However, the most important function of a website is to serve a need. Agents should ensure that their website contains the right information or content to serve existing and potential clients!
Much of the real estate industry has turned to the online realm for contactless browsing. To stay ahead of the game, agents should have their listings available for viewing online. While listing photos are an exceptional way to display homes, Matterport scans go above and beyond to showcase the ins and outs of a listing. These virtual tours capture a 360 degree view of the room with a “virtual walk-through” feature available. Matterport scans also provide a doll-house view of the home for big-picture viewing. Agents can utilize Matterport to take their listing advertising efforts to the next level while also providing their audience with additional content to consume. RE/MAX Metro has Matterport technology available to its agents, so reach out to the team for more information!
Photography has always been a major feature in the real estate industry. Real estate agents rely on photography to advertise and showcase their listings in online and print media. A simple and extremely effective way to step up your marketing efforts is by utilizing high-quality photographers. Quality photography can work to accurately depict the listing, highlight key features, and brighten less-appealing areas. Look for great photographers in the local area to hire for your listing photos! It may take a few different tries to find the right one, so be sure to do research and take your time!
Sometimes your current marketing strategies only require slight adjustments to boost your business. Try applying some of these tips to your current efforts! For any questions about how you can gain access to our marketing tools, contact the Metro team.
Upcoming Local Events
Head to The Vinoy Renaissance St. Petersburg Resort & Golf Club on March 27th and 28th for the Boat Show & Demo Day! The event will begin at 9:00 AM on the 27th and end at 5:00 PM on the 28th. Tickets are free, so make sure to reserve your spots for test-drives early!
For more information about the event, visit the Boat Show / Demo Day Facebook event page.