RE/MAX Metro’s own Kayla Biathrow was rated the #1 St. Petersburg real estate agent on social media by Property Spark! Amongst the other 15 successful real estates rated by Property Spark, Kayla took the number one spot for the intentional, aesthetically pleasing content she consistently puts out on her social media pages. Keep reading to see what makes her a social media star in the local real estate online realm!
As a true social media star, Kayla successfully runs the Kayla Biathrow Group page on Facebook. She consistently posts about listings, behind-the-scenes looks at her content creation, and candid captures of the team. Kayla also includes engaging, story-telling captions in her posts to encourage a response from her followers. Her most successful content on Facebook comes from her personalized posts that give insight into who Kayla really is! On her business page, Kayla consistently keeps up with her branding through the use of fonts, colors, and styles of posts.
Kayla’s Instagram page is an excellent example of how to maintain a personal, yet professional page. She does a great job of following the 80 - 20 Rule (80% personal content, 20% business content) and including her face in each of her posts. Kayla also works to utilize the platform’s features on a regular basis, like Instagram Stories, Highlights, Reels, and IGTV. She consistently gets high engagement on each of her posts and works to interact with her followers. Similar to her Facebook efforts, Kayla works hard to continuously put out engaging content that tells a story.
On both Facebook and Instagram, Kayla and her team work hard to produce video content. They consistently create videos to be used on both platforms while also producing content for specific platform features. Kayla has quickly become an expert in Instagram Reels, Tik Tok, and IGTV. Plus, she adds video content to her Facebook feed on occasion to appease Facebook’s algorithm. In the true spirit of a real estate one-woman production crew, Kayla has mastered the ability to produce engaging content on her own!
We at RE/MAX Metro are proud to congratulate Kayla on her #1 rating! Check out Kayla’s social media pages below to see more:
The Kayla Biathrow Group, RE/MAX Metro
Upcoming Local Events
The fourth annual St. Pete French Fry & Green Beer Fest is back March 12th in Albert Whitted Park! From 5:00 PM to 11:00 PM, families, friends, and pets are invited to join in the festivities and enjoy socially-distanced food, drink, and live music. With free admission and 20 food trucks scheduled to show, the event is sure to be fun for the whole family!
For more information, please visit St. Pete French Fry & Green Beer Fest Facebook event page.