How to Actually Attract Business


The real estate industry is highly competitive. Agents have to find a way to establish themselves as the real estate expert in order to draw in clients. Although this can be achieved in a number of ways, RE/MAX Metro has some simple tips that can help you expand your reach and bring in potential clients! Keep reading to find out what you can do to attract more business!


Be Genuine

As silly as it may sound, authenticity can be a rare quality to find. Online, in business, and even in relationships, conveying your true self can be daunting. Thankfully, people want to get to know the real you - so you don’t have to hide! Work to be genuine in every aspect of your business to build real relationships with your clients and other professionals in the industry. Over time, you’ll start to build a network of people who know and love the real you. Once people are able to see the truth of your character along with all of your incredible skills, they’ll be able to brag about you to their own spheres. Your authenticity will promote yourself and help you to grow your business.


Stay Active in the Community

Many real estate agents market themselves as “the local expert” to help draw in business. Although this approach can be extremely successful, it takes actual knowledge to execute well. Look for opportunities to get active in your community and to increase your knowledge of the area. Join different groups, attend various functions, and explore all the nooks and crannies of the local area. This will help you accurately convey information about the community to your clients and help you to build relationships across the city!


Serve Others - Not Yourself

Buying or selling a house can be intimidating! Clients rely heavily on their agents to lead the way and support them throughout the transaction. To be the best agent you can be, work to serve your clients in any way possible. By putting their needs first, you’re able to show them that they’re more than just a transaction to you; they matter! Then, try to look for opportunities to serve others outside of real estate! The more you practice serving, the more it will become a natural response. Build up your reputation and spread kindness!



Do you see a common theme? Agents who work to be honest, plugged in, and kind are more likely to attract business than an agent who isn’t! Take some time and come up with ways to implement these practices in your own life. Over time, you’ll start to see a difference in the way people communicate with you - and the way you think about yourself!



Upcoming Local Events

Localtopia returns to St. Petersburg for the 8th annual year on Saturday, February 20th! As St. Pete’s largest “Community Celebration of All Things Local," Localtopia is sure to bring about great music, food, drink, vendors, and community. Be sure to visit William's Park on Saturday, February 20th between 10:00 AM and 5:00 PM to take part in the incredible event!




For more information, please visit the Localtopia Website.