Real estate agents can use social media platforms like Facebook to grow their business and reach new audiences. But in a loud social media world, it can be difficult to make your voice heard. Facebook has some key tips to help users fight through the noise and grow on the platform. Keep reading to find out more!
A great way to reach users online is by posting consistently on your pages. Because platforms like Facebook are primarily intended for entertainment, it’s good to practice posting personalized, unique content. Share life updates, fun hobbies, personal interests, and so on with your audience. Facebook recommends posting a variety of status updates, photos, and videos. Try to post at least once a week on your personal page and business page while including personal elements to the content.
The ‘About’ section of your Facebook profile will allow other users to learn more about you and your business. Make sure that the information is completely filled out to provide users with a range of information. Then, try to update your profile pictures and cover photos every few months. Updated information will keep new and returning users in the loop as to where you are in life and your business. People want to get to know the real you - so use your info to let them!
Add a Button
Business pages have many features that personal pages don’t offer. One of these business page features is a call-to-action button. Real estate agents can add a button to their business page to let people take actions like booking an appointment, calling the user, sending an email, direct messaging, and so on. This allows users to connect with you directly without having to leave the page. Additionally, Facebook tends to celebrate users that use the features available to them. Using features like the button will better your chances of having our account suggested to other users.
Although there is no guarantee that using Facebook will secure you a client or sale, good social media practices can help you expand your reach online. Try all three of these tips to get the most out of your efforts!
Upcoming Local Events
What goes better together than coffee and cars? Jax Wax Tampa Bay is hosting their first Cars + Coffee event on January 8th from 9:00 AM to 11:00 AM. All car lovers and coffee enthusiasts are welcome.
Visit the Cars + Coffee at Jax Wax Facebook page here to learn more!